Ad Budget Calculator

Find out how much you should spend on Meta & Google Ads to hit your lead goals — tailored for Indian businesses.

Enter Your Details

Industry

City Tier

Monthly Lead Goal How many leads do you want per month?

Average Ticket Size (₹) Your average sale or service value

Your Estimated Results

Recommended Monthly Ad Budget

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Estimated Leads per Month

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Est. Revenue (at 20% conversion)

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Cost Per Lead

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Estimated ROI on Ad Spend

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Get a free audit to confirm these numbers →

These are estimates. Actual results vary by targeting strategy, creative quality, offer strength, and market competition. Use these numbers as a starting point, not a guarantee.

How does this calculator work?

This tool uses industry-specific cost-per-lead (CPL) benchmarks collected from Meta Ads and Google Ads campaigns run across Indian local businesses. We factor in your industry, city tier (competition level), and your monthly lead goal to estimate a realistic ad budget. The revenue estimate assumes a 20% lead-to-customer conversion rate — typical for most local service businesses in India.

Tips to Improve Your ROI

Test creatives every 2 weeks

Fresh ad creatives prevent audience fatigue. A single winning creative can cut your cost per lead by 30–50%.

Use Click-to-WhatsApp Ads

For Indian local businesses, WhatsApp CTAs consistently outperform website form fills — faster response, higher trust.

Follow up within 5 minutes

Speed-to-lead matters more than ad spend. Leads contacted within 5 minutes are 21x more likely to convert.

Want an accurate forecast for your business?

These are industry averages. Book a free audit and we'll calculate your exact potential based on your specific market, offers, and competition.

Book Free Audit — No Cost, No Commitment