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ROI Calculator

See exactly what returns to expect from your ad spend — before you commit a single rupee.

Your Ad Details

Monthly Ad Spend ₹20,000
₹5,000₹2,00,000
Your average sale or service value
What % of leads become paying customers?
Estimated Leads / Month
at ₹— cost per lead
Estimated Customers
at —% conversion rate
Estimated Revenue
Profit: ₹—
Return on Ad Spend (ROI)
Break-even point: customers per month.
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These are estimates based on industry benchmarks. Actual results depend on your targeting, creatives, offer quality, and competition in your market.

How does this calculator work?

We use verified cost-per-lead (CPL) benchmarks from real Meta Ads and Google Ads campaigns across Indian cities and industries. Enter your monthly ad spend and we calculate how many leads you can realistically generate, how many convert to customers at your given rate, and what revenue and ROI that produces. The calculation updates in real time as you adjust any input.

Tips to Improve Your ROI

1

Narrow your audience targeting

Overly broad audiences waste budget on people who will never buy. A tighter, well-defined audience yields lower CPL and higher conversion rates.

2

Improve your landing page first

Doubling your landing page conversion rate has the same effect as halving your CPL. A focused, fast, mobile-optimised page is the single biggest ROI lever.

3

Use remarketing to re-engage warm leads

People who visited your website are 3–5x more likely to convert. Remarketing campaigns targeting these warm audiences consistently deliver the highest ROI.

Want a personalised ROI projection?

These numbers are estimates. Book a free audit and we'll model your exact ROI based on your market, competition, and current digital presence.

Book Free Audit — No Cost, No Commitment